Digital Products
for Home Services.

Building an advertising agency focused on helping home service businesses grow through lead generation, marketing, and digital products.

Leading the development of digital platforms for a multi-location service business, working closely with founders and operations teams.

• Designed and launched an affiliate platform for local service providers, growing it to over a thousand partners and tens of thousands of inbound calls and leads per month.
• Built a service lead marketplace connecting hundreds of active partners with excess customer demand. Integrated ERP and telephony to manage lead routing, statuses, and payouts.
• Replaced an external call tracking service with an in-house platform managing thousands of phone numbers, substantially reducing costs. Added AI call analysis for quality assurance.
• Launched a job and task marketplace used by thousands of contractors, alongside tools for online diagnostics, delivery coordination, and offline promotion.

Led an in-house digital agency supporting service brands across design, development, and online and offline marketing.

• Managed design and development teams and coordinated marketing priorities with company leadership and service operations.
• Delivered hundreds of websites and landing pages. Developed campaigns, promotional offers, and website improvements to attract customers and increase conversion.
• Helped shape digital tools for diagnostics, task allocation, delivery teams, and subcontractors.

• Created over a hundred websites and landing pages, combining UX/UI design with frontend and backend development.
• Built a call center platform with an integrated knowledge base, plus tools for reputation management and SEO monitoring connected to the company’s task management system.

Designed company websites, built frontend interfaces, and created materials for local marketing.

Designed promotional websites and campaign concepts for PepsiCo brands, including Pepsi, Lipton, Mirinda, and Tropicana.